GOT AN IDEA?
LET'S BUILD IT.
IDEA → BUILD → BETTER BUSINESS
IDEAS TODAY.
BETTER BUSINESSES
TOMORROW.
TOMORROW.
SBG helps businesses look professional, work smarter and grow —
through branding, websites, digital presence, practical business systems and ongoing support.
THIS WEEK AT SBG →
◆ GENESIS v0.25.5.0 — CONTINUING DEVELOPMENT
◆ AUTOGRAPH — LATEST CLIENT PROJECT
◆ CELEBRATION DAY STORE — NEW COLLECTIONS
◆ AWE PAWSOME — DIGITAL BRAND & BREED TOOLS
◆ TAKE THE 5-STEP BUSINESS CHALLENGE →
◆ GENESIS v0.25.5.0 — CONTINUING DEVELOPMENT
◆ AUTOGRAPH — LATEST CLIENT PROJECT
◆ CELEBRATION DAY STORE — NEW COLLECTIONS
◆ AWE PAWSOME — DIGITAL BRAND & BREED TOOLS
◆ TAKE THE 5-STEP BUSINESS CHALLENGE →
HOW CAN SBG HELP YOU?
Start where your business is today.
You don't have to start at the beginning. Choose the area that matters to your business right now.
IDEA→
IDENTITY→
DIGITAL→
SYSTEMS→
CREATIVE→
GROW
02 · IDENTITY
Brand & Identity
Logo, colours, message and professional presentation.
EXPLORE BRAND & DESIGN →
03 · DIGITAL
Websites & Digital
Websites, mobile, domains, email and digital presence.
EXPLORE DIGITAL WORK →
04 · SYSTEMS
Business Systems
Customers, quotes, invoices, payments and the systems behind the business.
EXPLORE GENESIS →
05 · CREATIVE
Creative & Publishing
Design, artwork, digital products, publishing and business materials.
EXPLORE CREATIVE WORK →
FIND
→
WIN
→
GROW
06 · GROW
Grow & Improve
Reviews, marketing, search, follow-up and continuous improvement.
TAKE THE BUSINESS CHALLENGE →
START WHERE YOU ARE.
We'll help you work out what comes next.
GET FOUND ON GOOGLE
When customers search for what you do, can they find you?
A great business can still be invisible to a customer who doesn't know it exists.
SBG looks at the whole journey — from the moment somebody searches, through to the moment they decide to contact you.
SBG SEARCH CHECK
What does a customer see when they search for your business?
01
BUSINESS
Can they find you?
02
SERVICES
Is what you do clear?
03
AREA
Do they know where you work?
04
REVIEWS
Would they trust you?
05
WEBSITE
Would they contact you?
THE CUSTOMER'S QUESTION
WOULD I CHOOSE THIS BUSINESS?
01
SEARCH
→
Someone searches for the service they need.
02
MAPS
→
Your local business presence helps them find you.
03
REVIEWS
→
Real customer experiences help build confidence.
04
WEBSITE
→
Your website explains why you're worth contacting.
05
ENQUIRY
Finding you turns into a real business opportunity.
TRY THIS
Google your own business.
Now look at it as if you've never heard of the business before.
- Can you find it easily?
- Is it obvious what you do?
- Is your service area clear?
- Do the reviews build confidence?
- Does the website look good on your phone?
- Is it easy to call or make an enquiry?
WHERE SBG CAN HELP
Being online isn't the same as being easy to find.
GOOGLE BUSINESS PROFILE
Help customers understand who you are, what you do and where you work.
LOCAL SEARCH PRESENCE
Build a clearer connection between your services, locations and the searches customers make.
REVIEWS & TRUST
Make genuine customer feedback part of the reason somebody chooses your business.
SEARCH-READY WEBSITE
Clear structure, useful content, mobile performance and strong technical foundations.
THE GOAL ISN'T JUST TRAFFIC.
CHECK YOUR BUSINESS →
It's helping the right customers find you — and take the next step.
We could tell you what we do.
We'd rather show you.
Different businesses. Different customers. Different challenges. Built around what each business actually needed.
SBG SHOWCASE 01 · SBG-DEVELOPED BUSINESS
Celebration
Celebration
Day Store™
An idea developed into a complete digital publishing business — brand, products, galleries, ecommerce and a growing catalogue brought together as one customer experience.
THE PUBLISHING HOUSE
A business world built around the products.
The website, galleries and product presentation were developed together so the business feels like more than an online catalogue.
EXPLORE THE LIVE BUSINESS
celebrationdaystore.com →
SBG SHOWCASE 02 · EXTERNAL CLIENT
Autograph Kitchens
Autograph Kitchens
& Bathrooms
An established renovation business given a professional digital presence designed around the quality of its real work.
Real business. Real client. Real SBG work.
THE DIGITAL PRESENCE
Let the craftsmanship do the talking.
The website gives customers a clear, professional introduction to the business while keeping Anthony's own renovation work at the centre of the story.
SBG CASE STUDY · AUTOGRAPH
More than a website.
More than a website.
A better business foundation.
Autograph is a good example of how SBG works — understand the business first, then build around what it actually needs.
Real craftsmanship.
An established ACT renovation business specialising in kitchens, bathrooms and laundries, with years of real craftsmanship behind it.
Make the presentation match the work.
The quality of the work wasn't being matched by the business's digital presence. Autograph needed a professional way for prospective customers to see the work, understand the business and make contact.
Connect the front and back of the business.
A professional website and digital presence built around Autograph's own projects, supported by business email, brand presentation and practical systems for customers, quotes, invoices and payments.
A foundation built to keep improving.
Autograph now has a professional digital foundation that better reflects the standard of its work — and a platform SBG can continue to manage and improve as the business develops.
THIS IS THE SBG MODEL
BUILD IT ONCE. IMPROVE IT FOREVER.
Website · Brand · Professional Setup · Business Systems · Ongoing Support
VISIT THE LIVE WEBSITE
autographkitchensandbathrooms.com →
SBG SHOWCASE 03 · SBG-DEVELOPED BRAND
Awe Pawsome
A consumer digital brand built around the extraordinary bond between dogs and the people who love them.
BRAND · WEBSITE · CONTENT · INTERACTIVE TOOLS
THE DIGITAL EXPERIENCE
More than a website about dogs.
Awe Pawsome combines personality, useful information and interactive tools to give dog lovers reasons to explore, learn and come back.
01 · BREED LIBRARY
Meet 50 Remarkable Breeds
A searchable breed library turns beautiful dog photography into structured, useful content visitors can explore.
02 · PERFECT MATCH
Help visitors find their match.
The Perfect Match experience asks simple questions about lifestyle, home and preferences before suggesting breeds worth exploring.
03 · PRACTICAL TOOLS
Useful after the browsing is over.
Practical tools such as the Calorie & Food Calculator extend the experience beyond breed discovery and give visitors another reason to return.
Breed comparison adds another way to explore and understand different dogs side by side.
SBG SHOWCASE 04 · BUSINESS SYSTEMS
There's a business behind
There's a business behind
the beautiful stuff.
SBG Business OS™ — Genesis Edition brings the working parts of a business together in one environment. Start with the essentials: customers, quotes, invoices and payments. Then add deeper capability as the business grows.
Based on your business data…
EXECUTIVE HOME
One place to see what matters.
Daily work, priorities, opportunities and business information brought together in one working environment.
START SIMPLE
Follow the way the business actually works.
Customers
→
Quotes
→
Invoices
→
Payments
Know who you're working with.
Keep customer information and relationships organised in one working environment.
Turn opportunities into work.
Manage quotes and maintain visibility from draft through to acceptance.
From invoice to payment.
Invoices, payments, customer ledgers, statements and receivables connected to the business workflow.
See beyond today's jobs.
Business health, trends and recommendations turn operating information into something useful.
THE DEEPER VIEW
Business information becomes business intelligence.
Genesis is designed to do more than store records. As the system understands more of the business, it can surface priorities, patterns, risks and opportunities in context.
Based on your business data…
Start with what you need.
Add capability when it becomes useful.
CRM
Activities
Tasks
Projects
Documents
Agreements
Finance
Business Intelligence
Business Memory
Atlas
SBG-developed platform · Real working software · Continuing development
Different businesses. Different needs.
Built the SBG way.
Great ideas. Practical solutions. Better businesses.
Celebration Day Store. Autograph. Awe Pawsome. SBG. Genesis.
ABOUT SBG
Ideas are only the beginning.
01IDEA
→
02BUILD
→
03IMPROVE
→
04BETTER
BUSINESS
BUSINESS
THE SBG WAY
BUILD IT ONCE.
IMPROVE IT FOREVER.
IMPROVE IT FOREVER.
SBG Business Solutions helps businesses turn ideas, problems and opportunities into practical solutions.
That might mean a new identity, a better website, stronger digital presence, creative work, better business systems — or simply working out what should come next.
We build our own businesses and systems too. We use them, learn from them and keep improving them. That same thinking goes into the work we build around other businesses.
BUILT FROM PRACTICAL EXPERIENCE
SBG was founded by Jon O'Rourke with a practical approach to business: understand the problem, build something useful, then keep improving it.
That thinking comes from years of working in the real world — where solutions have to work, not just look good. Today it shapes everything SBG builds, from websites and brands to business systems and digital businesses.
Jon O'Rourke · SBG Business Solutions
REAL BUSINESSES. REAL WORK. BUILT BY SBG.
Four businesses. Four different challenges.
Four businesses. Four different challenges.
Four different solutions.
There isn't one right way to build a business. That's why we'd rather understand yours first.
01 · CLIENT BUSINESS
Autograph
Brand presence, website and business support built around an established renovation business.
02 · DIGITAL PUBLISHING
Celebration Day Store
Brand, product design, publishing, ecommerce and a growing digital catalogue.
03 · CONSUMER BRAND
Awe Pawsome
A distinctive consumer brand with content, interactive tools and its own digital personality.
04 · BUSINESS SYSTEMS
Genesis
SBG-developed software connecting customers, quotes, invoices, payments and the business behind them.
NOW, WHAT ABOUT YOUR BUSINESS?
The SBG Business Challenge
Tell us where your business is today. We'll help you find a sensible place to start.
YOU DON'T HAVE TO START AT THE BEGINNING.
START WHERE YOUR BUSINESS IS TODAY.